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Tag Archives: branding
Ogilvy on Advertising – the book that changed my life
Back in high school, there was this craze about advertising among teenagers. The whole media was coming of age, and the agencies were booming. As a result, at that time there was a huge leap in terms of quality as well as quantity in the ad world. Unfortunately, what i was about to find out a couple of years later, when i started going to the university, was that most of those “passionate” about it, were in fact craving for the money and the [...]
Posted in Book reviews
Also tagged advertising, books, classic, marketing, review, training
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Logo Savvy – clever mix of branding, naming and identity
If you were to judge this book just by reading the “Contents” page you’d have a hard time finding reasons to buy it. At a little under 200 pages and just over 40 case studies you could think it’s not too much bang for your buck. At least not when comparing it to those index type publications which feature examples in excess of several hundreds up to a thousand and more. If you were to do that you would be quite wrong. To be [...]
