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Ogilvy on Advertising – the book that changed my life
Back in high school, there was this craze about advertising among teenagers. The whole media was coming of age, and the agencies were booming. As a result, at that time there was a huge leap in terms of quality as well as quantity in the ad world. Unfortunately, what i was about to find out a couple of years later, when i started going to the university, was that most of those “passionate” about it, were in fact craving for the money and the [...]
Posted in Book reviews
Also tagged advertising, books, branding, classic, review, training
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