Tag Archives: review

The Fashion Photography Course – valuable guide to a succesful shoot

  • 30
    Jan 2010
  • Published by admin

Several years ago, I was just starting to seriously learn about the requirements and technical aspects of professional photography. Back then, I would browse glossy magazines, looking at portraits and saying to myself “how hard can it be?’. My naivety at the time, fueled by a serious lack of experience and in depth knowledge, was making me believe the age old misconception that a good photographer is all that’s needed to take good pictures. In other words, you either got it or you don’t. [...]

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Ogilvy on Advertising – the book that changed my life

  • 18
    Jan 2010
  • Published by admin

Back in high school, there was this craze about advertising among teenagers. The whole media was coming of age, and the agencies were booming. As a result, at that time there was a huge leap in terms of quality as well as quantity in the ad world. Unfortunately, what i was about to find out a couple of years later, when i started going to the university, was that most of those “passionate” about it, were in fact craving for the money and the [...]

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