Several years of experience in designing and building websites can sure help one get accustomed to what works and what doesn’t as far as web presence goes. As anything in life, it takes a lot of time, effort and some unavoidable mistakes to reach the kind of expertise that allows you to be confident in your decisions.
Of course, designing for the Internet makes no exception. Due to its particularities and ever changing nature it takes a lot more than putting together pretty pictures meant to be viewed online. Yet, the very things that are challenging about it are also those that make the whole process incredibly rewarding. There’s something great about taking a piece of content and shaping it in a way that makes it much more accessible for the users.
This can only be achieved by first studying both the intended target and the product or service that needs to be promoted. It then takes a fine tuned mix between usability, simplicity, beautiful design, appropriate technology and some psychology to reach a final solution that’s in the best interest of the client.
